TauRho Transcreation – Our Brand Campaign and Website Translation Service
TauRho recognises that a website is the ‘face’ of a business. It is therefore critical that the content conveys the brand image accurately. For today’s global businesses this means the website must be offered in a variety of languages and in each case the text must communicate the same message. The brand’s unique selling points must be expressed. At the same time, the cultural and linguistic nuances of the country being targeted must also be recognised. So, multi-language marketing material such as web text requires more than translation, it also necessitates an element of creativity, which is why the term transcreator is used. TauRho’s team of professionals provide a bespoke transcreation service which delivers swift and accurate translations for web text or other marketing material, be it media advertising campaigns, poster campaigns, corporate literature, or website content, without sacrificing the all-important branding.
The TauRho website translation service is designed to ensure that each client is delivered a tailor-made, brand focused solution. Good branding is hard won, but easily lost. TauRho recognises this, which is why we use human transcreators. We firmly believe AI can only complement the human eye and ear; it cannot be a reliable substitute.
TauRho Transcreation – translate your website from start to finish
Step one: Your designated TauRho transcreation co-ordinator evaluates your project and appoints the appropriate linguist(s) from our multilingual team of experts.
Step two: The linguist(s) allocated complete the transcreation, ensuring your targeted brand criteria are fulfilled and cultural nuances are expressed accurately and in the format required ready for delivery at the agreed deadline.
Step three: Our specialist team reviews the transcreation before the designated co-ordinator signs off the project and delivers it to you, the client.
Website translation services by Taurho Transcribes.
